• Madison Improvement Club’s spin, yoga classes go upbeat
    Madison Improvement Club’s spin

    There’s nothing typical about the Madison Improvement Club.

    The yoga and spin studio, which opened in late September, is a stylish health club with the flair of a trendy nightlife hot spot: Members are greeted by an upbeat staff, dance tunes play continuously and the color scheme features white and gray with pops of bright orange and grass green.

    The club is the brainchild of Andrew Valera and his mother, Mary Swanson. Valera has taken and taught spin classes for years, and his mother practices yoga regularly. The pair decided to combine their fitness passions and create a place that helps Valley residents set their fitness goals and have a great time doing it.

    “Who doesn’t like to go to a party?” said Valera, 27. “Oftentimes after a long time, you’re not ...
  • Crewz draws bicycle crowd
    Crewz draws bicycle crowd

    Local residents from the Arcadia neighborhood and other parts of Phoenix came together for a neon themed bike cruise held by the Madison Improvement Club.

    Arcadia “Crewz” kicked off Saturday morning (Feb. 16) at the home of the MIC, the S.E.E.D. Café on the corner of 38th Street and Indian School, at 9 a.m., where a number of local vendors from around the Valley created a set up for participants similar to a farmers’ market.

    The MIC also sponsored the 100 Club of Arizona at the event, a nonprofit organization that supports families of fallen public safety officers and firefighters who have been critically injured or killed in the line of duty. By providing resources, the organization hopes to aid families with safety and welfare.

    Vendor stands at S.E.E.D. ...
  • Lunch Under $10 at S.E.E.D. Cafe in Madison Improvement Club
    Madison Improvement Club

    Madison Improvement Club is always a good spot to catch a Phenomenal Flow yoga or Party on a Bike spin class. More recently, they’ve opened up a health nut restaurant inside that they’re calling the S.E.E.D. Café. According to the owners, S.E.E.D. stands for sustainable, edible, and entirely delicious, but on our visit we were hoping that it wouldn’t doesn’t taste like a bunch of under-seasoned seeds like a lot of other health food.

    Almost every plate on S.E.E.D.’s menu is between $7-9 dollars, so you’ve got options with a mix of dietary considerations from vegan and vegetarian to gluten free to carnivore. However, meat-eaters shouldn’t expect a big ol’ juicy cheeseburger because it’s still a café inside of a health club. Wraps, sandwiches on nine grain bread, salads and fresh squeezed juices are all ...
  • Arcadia Crewz Bike Ride Local Restaurant Tour
    Arcadia Crewz Bike Ride

    As a kid, there was no better bonding activity than a group bike ride. Times may have changed, but the unity of a bike ride is still the same. This Saturday, February 16, bring your bike and crew to meet at The Madison Improvement Club – a new yoga and spinning studio at 38th Street & Indian School Road – and let the magic of this 80s neon-themed bike ride begin.

    The Arcadia Crewz bike series will unite local restaurants as well as local retailers and business owners who have a voice to be heard and products to be seen. Founders Andrew Varela of The Madison Improvement Club and Rebecca Brookson of Bicyclette – a boutique lifestyle brand inspired by the bicycle, began the bike ride to introduce people to new Arcadia businesses. Their hope is that it stimulates their business through a fun-filled cruiser ...
  • Entrepreneur Feature: Road to Success
    Entrepreneur Feature

    Company: The Madison Improvement Club (The MIC)
    Who: Andrew Varela
    Title: Fearless Leader. Co-owner/Manager
    Age: 27
    “…the longer you wait, the faster someone is developing a like idea…”

    Where did you get the idea for your business?

    To start, my partner, Mary Swanson, and I have had a love for spin [indoor cycle] for eight years now. Yoga, which was Mary’s go-to—she’s a guru—had also crept into my life as an equally loved exercise. And, I have always dreamed of opening my own restaurants. So we figured, let’s put them all together. Nothing better than rocking out your heart to loud music on a bike, stretching it out with friends in yoga, then replenishing in a healthy but tasty café. But, really, it began with a 1917 building in which we both ...